Marketing has changed drastically for Real Estate agents. At one time it was not required to have a website in order to be successful, however this is no longer the case. If as a Real Estate agent you do not have a website your business has probably dwindled to the point of non-existent. And now you must add a blog to the marketing mix. The most successful Agents have websites and blogs; those that don’t are getting left behind.
A blog is simply a website that is typically updated frequently with what are called posts or entries. In most cases the posts on your blog are shown in reverse chronological order. Visitors typically read your latest entry or post first and then work their way backwards.
Blogs are very effective marketing tools for Agents. Having a blog will allow you to provide information to your prospects that will build trust and establish you as an expert.
Your Real Estate blog should be used as a tool to provide relevant information to home buyers and home sellers in the area that you typically market. Your blog can be used to share data on homes for sale in the area, school information, events as well as tips that can be used by buyers and sellers.
The goal of your Real Estate blog will be to establish yourself as a reliable source of information, and expert, with your prospects and to build trust so that you can turn your prospects into clients. One key element that is needed to help facilitate this transition to client is to have a way of capturing your reader’s name and email address.
There are several benefits of having a blog, one being that it is available 24 x 7 for your prospects to read and connect with you. Another benefit of your blog is allows you to share your personality to your prospects through your writing and connect with them on more of a personal level than you do with your traditional web site.
Once you are ready to set up your Real Estate blog it is a good idea to work with a firm that is experienced with blog design and internet marketing. Having a blog is great, but if it is not optimized properly to get visitors and capture that information you are missing out on a huge benefit of having a blog.